“Bad metaphors make for bad policy”

So says Paul Krugman in his most recent NYTimes column. “America’s economy isn’t a stalled car, nor is it an invalid who will soon return to health if he gets a bit more rest,” Krugman writes. “Our problems are longer-term than either metaphor implies … The idea that the economic engine is going to catch or the patient rise from his sickbed any day now encourages policy makers to settle for sloppy, short-term measures when the economy really needs well-designed, sustained support.”

Metaphors definitely matter in economics. When describing the stock market, for example, we tend to consistently use specific types of metaphors for specific types of price movements. ‘Agent metaphors’ describe price movements as the deliberate action of a living thing, as in “the NASDAQ climbed higher” or “the Dow fought its way upward.” In contrast, ‘object metaphors’ describe price movements as non-living things subject to external forces, as in “the NASDAQ dropped off a cliff” or “the Dow fell like a brick.”

Psychologist Michael W. Morris and collaborators found that because a metaphor like “the NASDAQ climbed higher” suggests a living thing pursuing a goal, people expect the upward trend to continue. If, for example, house prices are relentlessly described as climbing higher and higher, homeowners might unconsciously assume that the steady ascent is unstoppable. They might feel confident in, say, taking out mortgages they really can’t afford in the expectation that soaring property values will eventually make unsustainable debt look like a smart investment.

Something entirely different is suggested by object metaphors like “the NASDAQ dropped off a cliff.” When something drops off a cliff, it tends to keep falling. And when it hits bottom, it usually remains exactly where it landed. So, if stock prices are described in passive terms as dropping, plunging, or plummeting, investors might be unconsciously prompted into panic selling, imagining that the decline is irreversible. This kind of thinking pushes investors to sell en masse when prices fall, at precisely the time when logic dictates they should be buying since stocks are becoming cheaper.

So handle financial metaphors with care. Even if the economic engine sputters back to life, the road to recovery may turn out to be a dead end…

Blatant self-promotional message:

Want to know more about metaphor? Check out I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World, out on February 8, 2011.

Aphorisms by Nassim Nicholas Taleb

Nassim Nicholas Taleb, author of The Black Swan and Fooled by Randomness, also writes aphorisms, which he has collected in the recently released The Bed of Procrustes: Practical and Philosophical Aphorisms. Reviewing the book in the New York Times, Janet Maslin describes Taleb as a “fiscal prophet and self-appointed flâneur [who] aims particular scorn at anyone who thinks aphorisms require explanation.” Fair enough. Book titles, in contrast to aphorisms, do sometimes require explanation, and this one refers to the mythological Greek villain who chopped off victims’ limbs to make them fit into his bed and who finally got a taste of his own medicine from Theseus, slayer of the Minotaur. These are imperious aphorisms, delivered in grand stentorian tones. (Occasionally, adjectives, unlike aphorisms but like book titles, require explanation, too; Stentor was a Greek herald in the Trojan War described by Homer as having the voice of 50 men). A selection from The Bed of Procrustes, sure to make for uncomfortable reading and definitely not to be taken lying down:

You are rich if and only if money you refuse tastes better than money you accept.

Lose all your money, never half of it.

Randomness is indistinguishable from complicated, undetected and undetectable order; but order itself is indistinguishable from artful randomness.

Respect those who make a living lying down or standing up, never those who do so sitting down.

A good maxim allows you to have the last word without even starting a conversation.

Even More Aphorisms by Aleksandar Krzavac

I’ve blogged about Aleksandar Krzavac’s aphorisms before, once in 2009 and once in 2007. He is a Serbian journalist, illustrator and playwright. He is the author of the satirical play Ludi I Zbunjeni (Crazed and Confused People), and his cartoons (sometimes erotic) have appeared widely in Serbian newspapers and magazines. Krzavac is a member of the Belgrade Aphoristic Circle and some of his sayings are featured in the film Goodbye, How Are You?, an excellent documentary about that group. Here’s a selection of his latest:

You do not need to stand on your head to get a different view of world.

History is written in blood. Only the signatures are in ink.

Heaven and Hell have been united; they are now a border-free zone.

Robots will make great aphorists. They like to communicate in short sentences.

Aphorisms by James Guida

Jim Finnegan, proprietor of the always enlightening ursprache blog as well as the aphoristically amazing Tramp Freighter, sends news of James Guida, an Australian aphorist who now lives in New York City: “His aphorisms show the marks of having studied both philosophy and literature. A collection of his aphorisms, Marbles,was published by Turtle Point Press in 2009. It took me a while to engage James Guida’s aphorisms. At first, I found them a bit slack for a form that often relies on one line pulled taut. Too many were built with two sentences when it seemed one would do. But a third of the way into the Marbles, my opinion shifted and I felt myself becoming more attuned to Guida’s wry sensibility and his casually self-revealing voice. Also, I realized the two-sentence approach was not always doing the same thing; it was working things out in different ways. Sometimes the second sentence was reflection, sometimes an elaboration, sometimes an inflection of the first line. Here few from his collection:”

There is after all a criminal aspect to Solitude. It too would like to snuff out the witnesses.

How incredibly little a person has to know in order to live, and how incredibly much he has to know without knowing it.

Perfectly good fruit, simply in being bumped about by chance, indifferently sniffed at, idly handled and overlooked, is sometimes gradually made unfit for those who would otherwise choose it. So it is with lovers.

I’ve noticed that I rarely make the same mistake twice. I make it a little differently each time.

Few things disclose a person’s own colors more than their behavior with those they consider a little green.

Nothing less interesting than the conversation meant to be overheard.

Some people are distinguished by the fact that, meeting them alone, it’s impossible to imagine what their spouses look like.

Aphorisms by Logan Pearsall Smith

Logan Pearsall Smith (Geary’s Guide pp. 173–174) described aphorisms as “x-rays of observation.” His father was an evangelical Quaker and his mother a best-selling author of inspirational literature, so it’s no wonder the young Logan Pearsall became an obsessive collector of aphorisms. He specialized in English–language aphorists, compiling an important anthology and writing monographs about unjustly neglected practitioners of the form. Although an American, Smith lived almost his entire adult life in London, where he became known as an essayist and critic. As a young man in Philadelphia, he knew Walt Whitman, from nearby Camden, New Jersey. One of his sisters married Bertrand Russell (GG p. 346), and Smith once employed Cyril Connolly (GG pp. 29–30) as an assistant. Smith wrote what is, for me, one of the all-time great aphorisms:

People say that life is the thing, but I prefer reading.

Though his aphoristic output was small, there are a relatively high rate of keepers, such these, culled from a recent reading of All Trivia:

Aphorisms are salted and not sugared almonds at Reason’s feast.

He who goes against the fashion is himself its slave.

A best-seller is the gilded tomb of a mediocre talent.

If you are losing your leisure, look out! You may be losing your soul.

The notion of making money by popular work, and then retiring to do good work on the proceeds, is the most familiar of all the devil’s traps for artists.

How many of our daydreams would darken into nightmares, were there a danger of their coming true!

Solvency is entirely a matter of temperament.

Aphorisms by Edward Bulwer–Lytton

I said in my previous post that Edward Bulwer–Lytton was a pretty respectable aphorist but failed to give any examples of his aphoristic respectability. I do so here. Surprisingly, perhaps, in addition to composing what has come to be universally regarded as the most awful opening line of any novel ever written, Bulwer–Lytton is also credited with composing some of the best phrases in the English language, including “the pen is mightier than the sword,” “the great unwashed” and the “pursuit of the almighty dollar.” For more aphorisms, see pp. 184-186 of Geary’s Guide.

One of the surest evidences of friendship that one individual can display to another is telling him gently of a fault. If any other can excel it, it is listening to such a disclosure with gratitude, and amending the error.

You believe that easily which you hope for earnestly.

The easiest person to deceive is one’s self.

Talent does what it can; genius does what it must.

Metaphors via Edward Bulwer-Lytton

Edward Bulwer–Lytton, an English novelist, playwright, politician, and pretty respectable aphorist, is famous for composing what has come to be universally regarded as the most awful opening line of any novel ever written: “It was a dark and stormy night; the rain fell in torrents—except at occasional intervals, when it was checked by a violent gust of wind which swept up the streets (for it is in London that our scene lies), rattling along the housetops, and fiercely agitating the scanty flame of the lamps that struggled against the darkness.” This is the opening of Paul Clifford, published in 1830, and the inspiration for the Bulwer–Lytton Fiction Contest, an annual competition organized by the English Department of San José State University to write “the opening sentence to the worst of all possible novels.” The latest winner (sic) is:

For the first month of Ricardo and Felicity’s affair, they greeted one another at every stolen rendezvous with a kiss—a lengthy, ravenous kiss, Ricardo lapping and sucking at Felicity’s mouth as if she were a giant cage-mounted water bottle and he were the world’s thirstiest gerbil. —Molly Ringle

Mixed metaphors and outlandish metaphors may be stylistic faux pas, but they are nevertheless brilliant examples of metaphorical thinking. They give so much pleasure because of the joy we find in making sense of seeming absurdity. However far-fetched these comparisons may seem, we can still make sense of them. And because we have to work so much harder to do so, they deliver even greater pleasure. So feast your eyes and minds of some of the other awful first lines honored by the Bulwer-Lytton judges…

She walked into my office wearing a body that would make a man write bad checks, but in this paperless age you would first have to obtain her ABA Routing Transit Number and Account Number and then disable your own Overdraft Protection in order to do so. —Steve Lynch

Elaine was a big woman, and in her tiny Smart car, stakeouts were always hard for her, especially in the August sun where the humidity made her massive thighs, under her lightweight cotton dress, stick together like two walruses in heat. —Derek Renfro

The Zinfandel poured pinkly from the bottle, like a stream of urine seven hours after eating a bowl of borscht. —Alf Seegert

Cynthia had washed her hands of Philip McIntyre – not like you wash your hands in a public restroom when everyone is watching you to see if you washed your hands but like washing your hands after you have been working in the garden and there is dirt under your fingernails—dirt like Philip McIntyre. —Linda Boatright

And finally this one, from an author in Drexel Hill, PA, where I was born and raised (must be something in the water):

Leaning back comfortably in a plush old chair, feet up, fingers laced behind his head, Tom Chambers inventoried his life and with a satisfied grin mused, “Ah, marlin fishing off the coast of Majorca, a bronze star for that rescue mission in Jamir, the unmatched fragrance of pastries fresh out of the oven at Café Legrande, two sons who would make any father proud … I’ve never done any of that.” —Ernie Santilli

Business Aphorisms from the Ferengi

As the Trekkies among you will know, the Ferengi are an alien race inhabiting the universe of Star Trek: The Next Generation. The name Ferengi is apparently derived from the Arabic word for European traders, or Westerners in general. The Ferengi are consummate businesspeople—in fact, they believe that money, or at least economic exchange, really does make the worlds go around—and they devised an aphoristic handbook called the Rules of Acquisition that outlines the fundamental principles for Ferengi business dealings. The rules are appropriately pragmatic:

War is good for business.

Peace is good for business.

This kind of opportunism likely won’t win you many friends, but it certainly influences people. The Rules of Acquisition are refreshingly utilitarian. Even though they come across as unpalatable, well, truth usually is. It’s helpful to be reminded of this, especially during troubled economic times. Despite their extraterrestrial origin, the Ferengi aphorisms are not out of this world but very much of it.

Opportunity plus instinct equals profit.

Greed is eternal.

Expand or die.

The bigger the smile, the sharper the knife.

Whisper your way to success.

Employees are the rungs on the ladder of success. Don’t hesitate to step on them.

You can’t free a fish from water.

Aphorisms by Eino Vastaranta

Eino Vastaranta, born in 1967, is a Finnish aphorist who also writes humorous columns, jokes, and haiku. He lives and blogs in Helsinki. Vastaranta’s sayings have that distinctive, uniquely Finnish streak of dark wit, the same kind of gallows humor that characterizes many aphorisms from Central and Eastern Europe. But the Finns are, in general, even bleaker in their assessment of the human race. “When the next Flood comes, I wish the animals pushed Noah overboard,” Vastaranta writes. Yet there is a whiff of mysticism in Vastaranta’s aphorisms, perhaps even a (faint) hope of redemption. And, luckily, they are often funny. My thanks to Sami Feiring for alerting me to Eino Vastaranta’s aphorisms.

Always look from the same viewpoint: a new one.

We don’t believe until we see, and we don’t see once we believe.

Human being, inhuman doing.

I can’t see the forest for the cut-down trees.

Search and you shall find—yourself, searching.

You cannot get rid of your roots until you are six feet under.

You can have the last word. Then it’s my turn.

Aphorisms in the Latest Issue of FragLit II

The latest issue of the excellent FragLit Magazine is out and it includes aphorisms by Georges Perros and Marty Rubin; the latter being an alum of this blog. FragLit is edited by Olivia Dresher, an accomplished aphorist herself. Of Perros, FragLt writes: “Papiers collés (Paper Collage, 1960, 1973, 1978), the three-volume notebook written by Georges Perros (1923-1978) and published by Gallimard, continues to enjoy a cult status among French readers because of the author’s sardonic maxims, vignettes, short prose narratives, and philosophical remarks. Excerpts are translated here for the first time in English by John Taylor.” Some Perros aphorisms:

Once we have learned the answer, we often say: that’s what I thought. Thinking is perhaps this.

Life is every now and then.

Here is the full FragLit selection of Perros aphorisms.

Marty Rubin’s aphorisms continue to be whimsical, witty, and wise:

Between thoughts, travel far and wide.

Writing is talking to yourself—with the hope of being overheard.

When you look into things you see things that aren’t there.

Here’s the full Fraglit selection of Rubin aphorisms, Out of Context.

Four of my Assays, abbreviated aphoristic essays, appear in this issue, too.

In the poem/essay Why Aphorisms?, Stephen Coltin writes:

In matters of the highest importance,
only fools are edified by exposition.
Philosophers (if I might be permitted
to amend Samuel Johnson’s aphorism),
“need to be reminded, more often
than they need to be instructed.”