I is an Other is published today…

… and here’s a little preview:

Metaphor lives a secret life all around us. We utter about one metaphor for every 10 to 25 words, or about six metaphors a minute. Metaphor conditions our interpretations of the stock market and, through advertising, it surreptitiously infiltrates our purchasing decisions. In the mouths of politicians, metaphor subtly nudges public opinion; in the minds of businesspeople, it spurs creativity and innovation. In science, metaphor is the preferred nomenclature for new theories and new discoveries; in psychology, it is the natural language of human relationships and emotions.

Metaphor is a way of thought long before it is a way with words.

New research in the social and cognitive sciences makes it increasingly plain that metaphor influences our attitudes, beliefs, and actions in surprising, hidden, and often oddball ways. Metaphor has finally leapt off the page and landed with a mighty splash right in the middle of our stream of consciousness. That impact is making a big splash in the field of psychology, through metaphor therapy.

For the rest of this piece, check out the book excerpt in Ode.

Want more? Buy I Is an Other: The Secret Life of Metaphor and How It Shapes the Way We See the World