“How inspirational guff invaded our lives”
Inspirational quotes operate as currency on social media – not only in terms of the way their wisdom is handled and passed on, but because motivational tweets have become a key indicator of a person worth following. In 2013, Forbes ran a list of the most influential people on social media. (There is no escape: clicking that link will activate a pop-up “Quote of the Day”. Enjoy!) Haydn Shaughnessy compiled the data, and noticed that the most influential people on Twitter offered a stream of motivational content. “When we looked at leading social media influencers in 2012, they were all people who created a lot of content. By 2013,” he says, “it was much more likely that a top influencer would be tweeting inspiration instead of creating separate content. The reason? People probably don’t read content anyway, they just share it.”
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