Metaphor and Steve Jobs

In this piece from Forbes, communication coach Carmine Gallo explains how Steve Jobs, as depicted in the new biopic ‘Jobs’, learned how to describe the novelty of the personal computer using metaphors and analogies: “I told [director Joshua Michael] Stern that I believe the previous scene was pivotal because it reflected how Jobs ultimately learned to be a world-class communicator—Jobs was tapping into the power of metaphor and analogies to refine and articulate his ideas.” Read the full article here.