Hatchards, Piccadily
January 15, 2026, 6:30pm — 187 Piccadilly, London, UK
Pints of Knowledge
January 28, 2026, 6:00pm — Soho Comedy House, 30 Dean St, London, UK
Cambridge Literary Festival
April 25, 2026, 10:00am — Cambridge, UK
International Literature Festival Dublin
May 15–24, 2026 — Dublin, Ireland
Bradford Literature Festival
July 3-12, 2026 — Bradford, UK
Iowa City Book Festival
October 2026 — Iowa City, IA
The World in a Phrase
A Brief History of the Aphorism - Second Edition
Celebrating the short, witty, philosophical phrases known as aphorisms, this delightful history is an entertaining tour through the wisest and wittiest sayings in the world.
Aphorisms are literature’s hand luggage. Light and compact, they contain everything you need to get through a rough day at the office or a dark night of the soul. Aphorisms, the oldest written art form on the planet, have been going viral for thousands of years, delivering the short, sharp shock of old forgotten truths. Today, visual artists are mixing pithy language with compelling imagery and using social media to take the form into the future. In a world of disinformation and deepfakes, aphorisms point to the power of fresh debate over tired dogma and inconvenient truths over comfortable lies.
Starting in ancient China and ending with contemporary meme-makers and street artists, The World in A Phrase tells the story of the aphorism through brief biographies of some of its greatest practitioners, from the Buddha, Nietzsche, and George Eliot to James Baldwin, Audre Lorde and David Byrne. The World in A Phrase is for lovers of words and seekers of wisdom. This new edition of the New York Times bestseller features 26 additional aphorists and explores the aphorism in the age of social media, showing why these short sentences are the ultimate deep dives in an era when TL;DR has become a cultural catchphrase.
Read an excerpt from The Psychologist on how the Ukrainian government's official X account uses memes as aphorisms
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Praise for The Second Edition
“An accessible and funny guide to millennia of aphorisms.”
– Karl Whitney, Irish Examiner
“A definitive—and delightful—handbook to the hard-to-define aphorism.”
– John Kelly, Mashed Radish
“A museum of humanity held in the palm of one's hand.”
– Lee Seong-bok, South Korean poet and aphorist
Praise for The Original Edition
“Geary fell in love with aphorisms when, at 8, his eye wandered to the Quotable Quotes section of Reader’s Digest ... His attraction turned into a lifetime obsession, which he indulges to the fullest in ‘The World in a Phrase’, his entertaining love letter to the compact form.”
– New York Times
“Probably the definitive work on aphorisms, a love letter-cum-memoir disguised as a reference book ... fellow fanatics will be delighted.”
– Publishers Weekly
“It is impossible not to be swept along with Geary’s enthusiasm. He has illuminated some poignant observations of the significance of introspection.”
– The Times Literary Supplement
“What a pleasant, personal, thoughtful little book ... Geary’s account is full of wonderful aphorisms .... Delightful.”
– Booklist
Events
Upcoming Appearances
January 15, 2026, 6:30pm, 187 Piccadilly, London, UK
January 28, 2026, 6:00pm, Soho Comedy House, 30 Dean St, London, UK
April 25, 2026, 10:00am, Cambridge, UK
International Literature Festival Dublin
May 15–24, 2026, Dublin, Ireland
July 3-12, 2026, Bradford, UK
October 2026, Iowa City, IA
2025 World in A Phrase Appearances
Video talk: Literature's Peak Experience: How Aphorisms Work
October 10, Fairfax, VA
International Aphorism Conference
October 24-25, Wroclaw, Poland
November 10, 7pm, 1256 Massachusetts Ave, Cambridge, MA
November 12, 10am, Charleston, SC
November 15, 3pm, 5015 Connecticut Avenue NW, Washington, DC
in collaboration with The Rabkin Foundation
November 18, 7pm, 519 Congress St., Portland, ME
November 21, 6pm, 1708 Chestnut St., Philadelphia, PA
Stairway to "Walden"
January 5, 2026
I once stayed in a hotel in Vienna, one of those self-consciously designed establishments with backlit photos embedded in the walls and tubes of blue, red, and yellow light placed strategically around every common space. My room had a soft blue light in it, a queasy kind of light that made me jet-lagged just looking at it. The desk in my room had a glass plate in the top, under which were four red jalapeño peppers. It took me five minutes to figure out how to turn on the shower.
Another thing the hotel had was aphorisms.
There was one on the wall of the lobby as I walked in, from Polish actor Ryszard Cieslak:
We play roles in life to such an extent that all we would have to do is stop playing to create theater.
Signaling the presiding spirit of a place through the strategic placement of an aphorism is an ancient tradition. Those consulting the oracle at Delphi read “Know thyself ” above the entrance to the Temple of Apollo. Montaigne had aphorisms carved into the beams of his study. Years ago during a sailing trip through the Netherlands, when I was just learning Dutch, I saw Elke morgen, nieuwe zorgen (Every morning, new worries) hung above the front door of a house.
After years of subsidence necessitated the repair and redecoration of much of our house, we painted an abbreviated line from Henry David Thoreau’s Walden on the steps to the bathroom. It’s the first thing we see after waking up and walking out the bedroom door:
Morning is when the dawn is within me.

So imagine my delight when, sipping apple juice the next morning during breakfast at the hotel, I discovered the following saying from Thoreau on the paper doily under my glass:
Water is the only drink for a wise man.
Realizing that I was surrounded by aphorisms, I went looking for them. I found Ralph Waldo Emerson on the Do Not Disturb sign on the door handle:
My hours are peaceful centuries.
and Saint Augustine on the cover of the hotel directory:
The world is a book and those who do not travel read only one page.
This immersive aphoristic experience got me thinking about which sayings I would choose if I had to place one on each of the objects in my house. On my earbuds, T.S. Eliot would be apt:
We are the music while the music lasts.
On my bookshelves, Arthur Schopenhauer:
Buying books would be a good thing if one could also buy the time to read them in: but as a rule the purchase of books is mistaken for the appropriation of their contents.
And on a Post-it note permanently affixed to my forehead:
Writing is thinking.

Books
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Wit's End
What Wit is, How it Works, and Why We Need It
Wit is often thought of as simply being funny. But wit is more than just having a knack for snappy comebacks. Wit is the quick, instinctive intelligence that allows us to think, say or do the right thing at the right time in the right place.
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I Is an Other
The Secret Life of Metaphor and
How It Shapes the Way We See the WorldNew York Times bestselling author James Geary offers a fascinating look at metaphors and their influence in every aspect of our lives, from ordinary conversation and commercial messaging to news reports and political speeches.
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Geary's Guide to the
World's Great AphoristsGeary's Guide is the result of a lifetime's obsession with aphorisms and a year's death-defying research in the British Library. More than 350 authors from around the world, some of whom appear here in English for the first time, are brought together in this lively and thought-provoking compendium.
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The World in a Phrase
A Brief History of the Aphorism - Second Edition
Celebrating the short, witty, philosophical phrases known as aphorisms, this delightful history is an entertaining tour through the wisest and wittiest sayings in the world. This new edition of the New York Times bestseller explores the aphorism in the age of social media, showing why these short sentences are the ultimate deep dives in an era when TL;DR has become a cultural catchphrase.
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The Body Electric
An Anatomy Of The New Bionic Senses
Drawing on fields as diverse as artificial intelligence and neuroscience, The Body Electric provides an exciting synthesis of the people and technology making the convergence between biology and technology possible, while addressing the psychological, social and philosophical implications of these startling developments.